We’ve all heard mixed reviews about Google+. There are battles over it not being a prominent player in the world of social media and social media marketing. I’ve heard that it’s “dead”, “waste of my time”, “I just don’t get it”, etc. but it does have a big part on the other side of digital marketing.

Business owners are always wondering if social outlets actually benefit their business.The one thing local Iowa businesses should be jumping onto is Google+ and Google Places. These two services from Google play a big role in SEO and local search engine marketing. Like I said earlier, it can be a confusing process to make sure that your business has all of the right accounts established and ready to go. But recently, Google announced something exciting.

Well, small business owners in central Iowa, get ready for the next big thing in local marketing…Google My Business. Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using.

If your business in Iowa is already on Google+ and Google Places, you’ll be automatically upgraded to “Google My Business”.

So, what currently happens if you Google our West Des Moines business or your business, rather?

You should find your local listing.

You get a link to our website, reviews, our address that also link so the map on the right, photos, directions, and a link to our SEO blog. All of this is provided by Google. You just need to take the time to fill it out. Luckily, for those of you who haven’t yet you’ll have an easier process than what we did, thanks to Google My Business.

So, how will that change in the near future and what can you be doing to make sure potential customers are finding your website and social media sites?

In a sense, Google is trying to streamline and make more coherent the process of managing your local Iowa business data, reviews and social interactions across its sites. The more complete your Google Profiles are, the easier, and better local search traffic you’ll receive. You’ll get customers from Iowa that will really matter to you, and potentially have a positive influence on your business.

Here’s a quick video on what you can expect: