What is SEO?
Search engine optimization—or SEO—is a vital part of any company’s online presence, but what exactly is SEO? Simply put, it is tweaking a website so that it displays at the top of a search engine results page. Optimization is an important aspect of any search engine marketing, and the aim is garnering the highest ranking possible for clients’ targeted keywords and phrases. Every day, we “do SEO” for businesses in Des Moines and central Iowa. Our goal is simply to help them become easier to find online.
Why is SEO Important?
When a search engine user runs a search they often look at only the first page of the search results before either following a link on the first page to a company’s website or trying another search. If a company’s search engine ranking is not among the first listed in the search results its chances of being found by potential customers online is slim. Basically, there is little point in making a website submission to search engines if your site will never appear in the first few pages of results.
How Does SEO Work?
By taking the writing, formatting, and organization of a website and making adjustments the website becomes more digestible by search engines and is ranked more favorably in their databases. This results in the site being able to climb from the depths of search engine results to the top of the list. This search engine placement can be highly beneficial for any entity seeking a strong online presence.
How Can SEO Help My Business?
The vast majority of websites on the internet are not optimized toward search engines. This results in competitors who do posses optimized sites dominating web traffic generated through search engines. By having your site optimized your company can leapfrog the competition and direct traffic away from competitors and toward your site. After the site is optimized it takes very little maintenance to keep your company’s ranking and the effect of the optimization can be seen immediately and for years to come.